These are the core elements that build our brand.
Last updated: April 2020
The ChatBot logo should be used whenever possible to maintain brand recognition and consistency. Please refer to clear space, sizing and usage on backgrounds guidelines for best practices.
The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use.
Don't know when to use which? Go to Usage on backgrounds section.
All files are designed to maintain the right dimensions in case you wish to showcase more than one of them next to each other.
The ChatBot logotype and symbol should always be surrounded by a minimum area of clearspace. This space ensures that headlines, text, and other elements do not encroach on our branding.
In most cases, it’s better to give the logo even more space, but just make sure it has a clear space of at least a letter "o".
The minimum sizes vary for print and digital. Please refer to the corresponding guidelines and be mindful when using the logotype for different applications.
The full-color logos should be used only on white, black, or gray colored backgrounds. Avoid using full-color logos on photographs unless the logo sits on a black or white area of the image
The ChatBot primary color palette is composed of four core colors: yellow, blue, black and white. These colors should be used regularly in marketing materials to reinforce the ChatBot brand.
Brand Identity Colors
Our primary typeface, Colfax, is used for headlines, subheadlines, CTA’s, and body text. It works equally well in print and digital applications. Please use Colfax in all communication materials whenever possible.