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ChatBot
Brand Guidelines

These are the core elements that build our brand

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Last updated: April, 2021

02

Colors

The ChatBot primary color palette is composed of four core colors: yellow, blue, black and white. These colors should be used regularly in marketing materials to reinforce the ChatBot brand.

Brand identity Colors
Yellow
#FFD000
RGB: 255, 208, 0
CMYK: 0, 5, 100, 0
PMS: 109 C
Black
#1B1B20
RGB: 27, 27, 32
CMYK: 76, 65, 66, 90
PMS: 419 C
White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Blue
#0066FF
RGB: 0, 102, 255
CMYK: 95, 60, 0, 0
PMS: 285 C
Red
#E30D34
RGB: 227, 13, 52
Gray
#F6F6F7
RGB: 246, 246, 247
Logo Colors
ChatBot Blue
#0066FF
RGB: 0, 102, 255
CMYK: 95, 60, 0, 0
PMS: 285 C
Black
#1B1B20
RGB: 27, 27, 32
CMYK: 76, 65, 66, 90
PMS: 419 C
03

Typography

Colfax

Our primary typeface, Colfax, is used for headlines, subheadlines, CTA’s, and body text. It works equally well in print and digital applications. Please use Colfax in all communication materials whenever possible.